All AdWords’ customers can now access detailed information about the businesses that clicked through their AdWords’ campaigns. With the new AdWords Click Identifier tool, companies that once struggled with identifying their Adwords’ leads are now be able to view the businesses that clicked through their ads within the past twelve months. The AdWords Click Identifier was developed using Fastbase, Inc.’s proprietary business data.
The new tool not only reveals such detailed information as company name, address, phone number, website, contact and email information but also identifies the exact keywords and advertisements that were clicked on by each visitor. Using the AdWords Click Identifier, businesses are now able to discover new business opportunities, analyze and optimize their best performing ads, and contact the companies that have shown interest in their ads via email or phone.
The price of the tool will become part of an enterprise version later in the year priced at $549USD/month. The AdWords Click Identifier is expected to help businesses increase the number of new leads and customers by up to 66%. Since Google AdWords is the most popular advertising platform in the world with an annual revenue of $80 billion USD, the new AdWords Click Identifier is predicted to be a huge success.