Baby Boomers may not be as social savvy as Millennials, but they’re catching on and they love Facebook. A new study noted that from 2011 through 2014, there was an 80 percent increase in Facebook users age 55 and above.

Baby Boomers love Facebook

84 percent of adults using social media have a Facebook account. Facebook marketing to Baby Boomers projected to make up half of the U.S. population by 2017 is more important than ever to Facebook. While controlling 70 percent of our country’s disposal income over the next 20 years. Use these ideas to optimize your strategy to fit the needs of this generation:

Cross-Promote Platforms: If you want this group to see content you’ve posted to other social networks, such as Instagram, cross-promoting it on Facebook is a sure way to gain exposure. While some Baby Boomers do have accounts on platforms like Twitter and Instagram, most do not. For example, Home Depot does a great job at this by having an Instagram tab on the company’s Facebook page.

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