The application is set up and monitored by our staff. The only program limitations are those as provided by the social media host.
We program the attributes to display on the social media sites listed below. We provide support hours to change attributes by contract.
Social Media Sites Include but are not limited to- Google Plus, Pinterest, Facebook, Twitter, Tumbler, RSS, Instagram, Linkedin, Reddit etc.
Shows that social media is very much an awareness-building vehicle, and less purchase-driving tactic. All the online performance studied by Google finds social media is the second, (after PPC clicks) to average U.S. consumers purchase path.
Given the great stickiness of social networks (particularly Facebook and Pinterest), it is probable that part of the issue with social ecommerce is one of session disruption, whereby consumers don’t want to leave the intuitive comforts of their social network by clicking a link and going shopping online, but would rather store the awareness of the deal in their head and visit the website later, when they are less ensconced in social media bliss. This, of course, would culminate in a website visit from the direct source, with no credit accrued to the ignition source of social.
Certainly on facts presented, the data looks depressing for social media as a revenue producer. But I refuse to believe that all the posting, sharing, and liking isn’t at least contributing to E-commerce traffic and sales, considering that we spend more time on social media than on web browsing and emailing combined.
To prove we are correct we install the Assisted Conversions feature of Google Analytics to better collect the data to understand the totality of the purchase funnel and complex interplay between the array of social media effectiveness.