The development team of Live Stats is proud to announce the immediate release of Geo Targeting. This release is a major improvement in the Live Stats Series which includes a large number of new features and bug fixes. This feature follows months of programming and will be offered at no additional cost to MVI Live Stats users.
The Key Facts — Geo Targeting
Geo targeting in internet analytics is the method of determining the geolocation (the physical location) of a website visitor based on his or her location, such as country, region/state, city, metro code/zip code.
How MVI Live Stats Geo Targeting Works
The automated determination of user location- Geo Targeting will enable you to know the exact location within miles of the user accessing the internet. This differs from our MVI Live Stats IP tracking which looks up the ownership of the IP and displays the owner of the IP. person/organization/city-level geolocation information based on IP public records address.
Geo-targeting uses traceroute, pings, and a combination of other tools and methods which created a database of IP’s location matched to city and zip code area.
MVI Live Stats Geo Targeting works on the pre-analysis of the entire IP address space. There are more than 4 billion possible IP addresses, and detailed analysis of each of them is a Herculean task, especially in light of the fact that IP addresses are constantly being assigned, allocated, reallocated, moved and changed due to routers being moved, enterprises being assigned IP addresses or moving, and networks being built or changed. In order to keep up with these changes, complex algorithms, bandwidth measurement and mapping technology, and finely tuned delivery mechanisms are necessary. Once all of the IP space is analyzed, each address must be periodically updated to reflect changes in the IP address information. This process is analogous to Internet search engine spidering yet requires far deeper layers of intelligence to keep the information about the constantly changing 4 billion-plus IP addresses current.