Google Facebook Social Search Marketing
According to a Businessweek article, Facebook has a team working on a method to make a search on the FaceBook site competitive to Google, making Search on the FaceBook social network a lot better in the near future. Facebook engineers, led by an ex-Googler named Lars Rasmussen, are working on an improved search engine algorithm. The goal is to allow superior searchability of content that members create on FaceBook. The search for updates, articles, videos, and documents with Facebook’s omnipresent thumbs-up button has stirred believe that FaceBook could become a threat to Google dominance over the Web search market.
Both Google and FaceBook have one thing in common, they control and mine a lot of data. The only difference between the companies may soon be the way that the data is displayed to the visitors.
Google Social Layer
The fact that most people don’t get past “page one” of Google’s search results is the reason why Google is doubling down on integrating a social layer into Google Search Algorithms. While algorithms can spider the web to find relevant information, the concern at Google is whether the links we share on Facebook may become a more reliable.
Google’s Approach to Search
Google scours the web for content and then churns it through an algorithm that decides which content is more relevant. The new Google+1 social layer allows its users to validate what the machines have already decided.
This strategy works well because people view information differently. They chose different keywords and phrases to search the web. For proficient users of Google, it’s hard to find exactly what you’re looking for sometimes. The need to grow the use of internet search is obvious if we want to improve how we find things on the Internet. Today, if do not want to use Google, and want to ask others for recommendations, you don’t even know where to start. If you want to rent a limo but aren’t sure what type of limo you want, Google doesn’t really help. Google will provide you a list of sites that offer limo service. So with Google+1, they will add an extra step if you want recommendations.
Facebook’s ” Like ” button has a huge set of data and information placed there by users without the Google search. Facebook has a refined set of information that has already been prescreened by humans. Example, if I wanted a limo, I wouldn’t necessarily type limo into an open search box on Google. Instead, I could choose a group of friends and then search for “limo. The results shown would then list the limo that my friends have used, perhaps with images and recommendations.
Facebook improves its search by allowing others to see the results already captured. Google, on the other hand, can only provide this search by first creating the data set that FaceBook already has. Facebook could let us perform a very direct query with an infinite group of people, basically creating a set of our friends as the algorithm for a search engine. Would that experience work better than Google? We don’t know yet but you can bet these two heavy weights will make massive strides in short period of time.
Google isn’t a “search company” and Facebook isn’t a “social network”. They are both companies who want to make money. We all know that there’s big money in the data they store on hundreds of thousands of servers. These companies have different approaches to how they’re collecting and displaying the data, but they’re kind of doing the same thing.
The potential changes by these leaders will make the difference going forward. Google is late to social marketing. Facebook is late to search. Facebook has Microsoft in its corner which could help them out a great deal, but as Bing stands, it’s extremely similar to the experience we have on Google today.
The question is, do you trust regular people like you and me to decide what’s best, or do you prefer to let a bunch of machines try to figure it out for you. The answer is a mix of both, but who will do it better? In the end, everyone will use what works best for themselves. Until Facebook makes a change, it’s still a Google world. Mark Zuckerberg and company aren’t going to sit back and watch the stream of data and dollar signs pass them by. It’s going to be a battle and it could be exciting to watch, but how do we take advantage of this impending battle?
Google launched a new commenting system that will tie into the search Google+1 platform, web services and web search. Several new Google features that have yet to be announced were discussed including the new commenting platform. The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.Many sites are using Facebook’s third party commenting system and it looks like Google wants in on the action.
A third party Google comment system would ensure that users are plugged into their Google accounts, and one step closer to Google+1. These are the steps Google continues to push in its’ social network, and tie all of its’ products into a navigation bar at the top of every Google product page. The question that still remains is how it will affect search services that are dedicated exclusively to providing a comment platform.
Additionally, Google+1 will be opening vanity URLs, a much-needed feature, but one which several 3rd parties already offer Google+1 users. This feature has long been on Google’s list and it seems that it may finally be approaching.