Throughout the holidays consumers tend to use social media differently, and its important to understand these differences when marketing brands. Established retailers have more influence in brand awareness because of their size, smaller brands can position themselves as likable and prominent.
PetSmarts Facebook Page encourages people to vote for their favorite wish list items for a chance to win gift cards. This Facebook campaign engages fans through a voting system that is fun, and taps into peoples affection towards their pets. There are many third-party applications you can use to create your own voting system or contest on your brands Facebook page.
Ways to Expand the Interaction Between SEO and Social Media
Through the collaborative efforts of social media and SEO, you can strengthen your digital footprint and generate a stronger online presence. By developing a strategic link building plan, analyzing data and traffic, and growing social media exposure, you will harvest all the benefits possible between social media and SEO.