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We provide a full slate of professional marketing
services for your web site. Our goal is to drive targeted leads to your
site and to help you respond and manage the leads you receive. We utilize
a monthly billing model for these services that is extremely cost-effective.
Not sure if your Internet marketing is up to par?
Strategy and Planning
This is the first and most crucial component of the services we provide.
While many firms may work solely on search engine tactics or simplified
advertising, we won't make a move until we understand your business. Most
web marketing efforts will be, at best, mildly successful without understanding
and planning a strategy. The first step we take is to examine your business,
site, and target customers/markets and plan a strategy for generating
the leads you need to increase your revenues.
Advertising
Our team will analyze, plan, implement, and manage an advertising strategy.
We will continually update and hone your message, mediums, and copy. We
utilize multiple delivery mechanisms for optimal impact and repetition
and will design landing pages for your advertising that draws visitors
in to learn more. We handle message, copy, strategy, ad buys, optimization
and full reporting. We utilize Google AdWords, Overture, multiple newsletters
and more for sponsorships.
Partnerships/Business Development
We believe strongly in the value of "distribution partners" and have significant
experience in identifying potential partners, negotiating agreements and
managing expectations with companies large and small. Upon review of your
business process, we will embark upon a campaign to target and sign partnership
deals with businesses in your target markets. We will then assist those
partners in their marketing endeavors that will promote your services.
Crosslink Management and Promotion
Having links on a multitude of like sites is important for directly driving
targeted traffic to your site, but it is also crucial for search engine
optimization. We identify web link partners, request crosslinks and manage.
Public Relations
If your team already makes use of a Public Relations provider, we will
work closely with them to help you manage your interests and make sure
they understand your strategy and model. We may also write case studies
for them to submit to publications.
Click here to learn about
e-commerce Internet marketing.
Search Engine Optimization and Guaranteed Inclusion
If you want to take the headache out of search engine submissions and
if you want to make things much easier, use pay search engine inclusion!
The search engine pay inclusion programs are powerful; remember when everything
was free. But now the paid search engine listing is the only way to go.
The benefits of pay inclusion far outweigh the cost.
Benefits
- Your pages are indexed by the search engine
much faster than submitting through free add URL or waiting for the
spiders to find the pages on their own.
- By using pay inclusion to search engines, your
pages are getting outside of the 95%+ spam that the engines say come
through free add URL submissions.
- With pay inclusion the search engines re-spider
your pages on a very regular basis, depending on the engine. For example,
Inktomi and Fast re-spider their pay inclusion pages every 48 hours.
- With pay inclusion to search engine, you never
have to submit your pages again! As long as you continue to use pay
inclusion, your pages will continue to get re-spidered based on each
search engine's schedule.
- Because your pages are re-spider on a regular
basis by search engines without your doing one single thing to initiate
this action, you can make changes to your pages today and begin to see
the results of those changes within a week. If you didn't use pay inclusion,
search engine may not see the results of the changes for a month or
two.
- If you use pay inclusion, you're forming a "partnership"
with the search engine, which I personally feel is important and very
beneficial. You're now outside of the realm of the millions of spammers,
and that's exactly where you want to be.
- Most of the search engine pay inclusion programs
offer some sort of submission reports.
- Search Engine pay inclusion programs are ideal
for dynamically generated sites.
How Inexpensive
Let's say you have a brand new Web site, and we have three main pages
that we want to submit through pay inclusion
Inktomi
http://www.positiontech.com/directSubmit.htm
(Provides secondary search results to engines such as MSN and HotBot)
**(Lycos is offering a discount on both Fast and Inktomi pay inclusion
programs for a limited time. If you submit to both engines, you can receive
a 20% discount! We don't know how long this will last, but here's the
URL:
http://insite.lycos.com/searchservices/select/select_overview.asp?co=undefined
)
Benefits:
- Upon submission, your pages will make it into
the Inktomi index within 72 hours, as a general rule.
- Your pages are re-spider every 48 hours.
- The term of the search engine pay inclusion
program is 12 months.
- Reporting services are included, such as verification
of page acceptance; refresh reports; URL validation; and account management.
- Here's the other search engine(s) that use Inktomi's
results: MSN: 28.1%; Overture: 5.4%; LookSmart: 3.0%; (also provides
results to the "new" HotBot)
- Cost? $39 for the first URL, and $25 each for
additional URL's up to 1000. So, the total cost for our three pages
would be $89. (See Special Note ** on how you can save 20% off the price
of Inktomi and Fast pay inclusion - for a limited time only.)
Fast
http://www.positiontech.com/directSubmit.htm
(Provides search results to AllTheWeb, Lycos, and HotBot)
You can use Position Tech to submit your Fast pages too, so be sure to
enroll in both pay inclusion programs at the same time.
Benefits:
- Upon submission, your pages will make it into
the Fast index within 48 hours, as a general rule.
- Your pages are respider by search engine every
48 hours.
- The term of the pay inclusion program is 12
months.
- Reporting services are included, such as verification
of page acceptance; refresh reports; URL validation; and account management.
- With Fast, you can choose between several different
programs, including some that include a free onsite search engine, bulk
inclusion, etc.
- The audience reach of Fast: Lycos: 4.4%; (also
provides results to the "new" HotBot)
- $34 for the first URL, and $16 each for additional
URL's up to 1000. So, the total cost for our three pages would be $66.
(See Special Note ** on how you can save 20% off the price of Inktomi
and Fast pay inclusion - for a limited time only.)
Teoma and Ask Jeeves
Provides results to Teoma, Ask Jeeves:
http://ask.ineedhits.com/
The only way to get in the Teoma index is through pay inclusion. This
is one engine that doesn't have a free add URL page.
Benefits:
- Upon submission, your pages will make spider
by the search engine Teoma and Ask Jeeves indices within 7 days.
- Your pages are re-spidered every 7 days.
- The term of the search engine pay inclusion
program is 12 months.
- Reporting services are included, such as click-through
reporting.
- The audience reach of Teoma/Ask Jeeves: Ask
Jeeves: 10.3%
- Cost? $30 for the first URL, and $18 each for
additional URL's up to 1000. So, the total cost for our three pages
would be $66
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