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Our initial marketing package covers the basics
of search engine promotion. Essentially we examine your site and then
announce to the 18 major search engines that your site is there. Before
that happens though, there are specific things that have to be done to
your web pages in order for the search engines to properly catalog your
site.
Meta Tags - Meta tags are hidden tags within your pages that the
search engines use to get a basic idea of the content of your site. If
your site was developed by MediaVue's development team, then it is likely
that those tags are already in place. We will send you a list of the keywords
we believe define your site's content before submitting to the engines.
Even at this very basic submission level, there are idiosyncrasies of
each search engine that very few companies in the world know. Our site
promotion team understands and tracks the way the different search engines
work and optimizes all of the meta tags to your content and the each engine's
criteria.
At the very least the initial site promotion package is important to just
get your site seen by the search engines. To learn more about the other
promotion options we offer, please feel free to
contact us.
The initial posting to the search engines and directories is critical
because it is your grand opening announcement on the web. Meta Tags of
your site and company are written to match directory formats. This is
critical because different types of directories and search engines require
varying lengths and types of descriptions to be listed. Meta Tags are
sent to the client for approval before they are submitted.
Your Web site Marketing Specialist will manually submit your site to 18
major search engines and directories. Submission by hand is critical because
it affords your Web site Marketing Specialist the opportunity to use the
specific keywords and descriptions that have been written. Your site will
also be submitted to more then 3,500 promotional targets including, directories
and classified advertising sites. Directories targeted toward the industry
focus and or subject area of your site will be researched and posted to
as well.
Reciprocal Links
Reciprocal linking is catching on in popularity.
It's a way for web site owners to share each other's traffic, a simple
"let's trade links" deal that can help to widen your web audience.
Swapping links can also help you with your search engine traffic optimization.
Some search engines calculate the number of links to your site from other
sites and use it to determine your ranking. A better position equals more
targeted traffic!
Another way reciprocal links can benefit you is by drawing repeat traffic
back to your website. If you offer a high-quality list of relevant links,
visitors will return often because they know that they can quickly find
what they're looking for.
One way to approach reciprocal linking is be proactive. You actively search
out websites that would complement your own, and send a note to the owner
asking to swap links.
This is actually a very time-consuming task. It isn't as easy as purchasing
a list of "targeted" and "willing" email recipients (also known as SPAM!)
and then blasting out a link swap request.
It requires research, pure and simple. To find possible link partners,
visit any of the major search engines such as Google to find websites
that can offer valuable content to your visitors.
Then visit each website individually. Take a few minutes to look around
and see what type of information it offers, and whether or not it can
add value to your own site.
Don't worry that linking to other sites may make your own seem "incomplete"
- it doesn't. No one website can cover everything, and a high-quality
links directory benefits your visitors by saving them from searching the
web.
Keep in mind that website owners may get several link requests every day.
To make yours stand out - and to convince him that you're not spamming
- be sure to personalize your link request.
Include the site owner's name. Comment on something you've seen on their
website. This shows that you have actually visited the site and taken
the time and effort to look around. Personalized requests are far more
likely to get a positive response.
You can also take a passive approach to reciprocal linking. That is, you
basically sit back and wait for others to approach or link to you. This
passive approach gives you an obvious time advantage. Some ways to encourage
passive links include:
Put a link on your site that says, "How to Link to Us". Provide the text,
banners, buttons, and HTML to make it as easy as possible for someone
to link to you. Offer a content-rich site. You'll be pleasantly surprised
at how many websites link to you just because they like what you have
to offer. We only actively request links when we happen across an excellent
site that we know our audience would appreciate.
Remember, like with all things online, there isn't one "right" way to
do things. Success depends on doing a combination of things well. Reciprocal
links are one way to steadily build targeted traffic and add value to
your site.
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