Dating sites were first developed by MVI in 1999. The industry has grown and been populated by many new sites all with different themes and attracting different clientele. The message and the design must match is the site is to have a chance of success. This national dating site had two goals first create a superior dating site. So MVI developed 80 features from Live Chat to Online video to set this client apart from the rest. The second goal was to approach the market by city so the front page of the site must cater to the each city. The dynamic site allows for marketing to multiple cities at one time and to a national audience. The development and deployment was controlled by MVI and marketing was handled by the client marketing team.