We monitored their traffic from their Adwords account so see what terms were working successfully for the site and what words were failing. We observed search trends for the industry and their specific competition.

The new site we created was targeted at keywords used often throughout their industry to generate more leads. MVI created a sitemap and submitted it to all the major search engines to ensure all content pages were properly indexed.

The site is now in a constant state of evolvement as we continue to monitor traffic to the site. We look closely at what search engine they used, where the visitor comes from, what they looked at and how long they stayed on the site. This information is then reviewed by the marketing department and then applied to the site so we can display the information that users want to see.

The new site pages were created with all correct meta data, page title information and alt tags for images to ensure optimum position in the search results page for all the major search engines.